*spark



This week in social media…..

It’s been a bit of an active week in ‘social’ world, and given it excites me so much, I couldn’t resist sharing.

Who is Rob Multo?

Brilliant use of channel planning, by a simple guy from West Ryde. Or is he?

I spotted a FP ad in Beat Magazine on Wed night while waiting for a gig to start. Just a picture of this guy’s face, ‘Be My Friend’ headline, and a link to his Facebook page. Made a mental note to check it out, but after being blown away by Edward Sharpe I forgot.

Today, a Facebook ad popped up prompting me to be his friend. I checked it out, and found:

  • Campaign launched on Facebook and YouTube March 1 
  • The guy’s ‘target’ was 100 friends “because his aunt Esme said it’s all about who he knows”
  • 26 days later, YouTube videos, Facebook posts, FP ads, street posters and t-shirts – he’s now at over20 times his target – 2,134 friends….

http://www.facebook.com/pages/Townsville-Australia/Mandy-The-Movie-Chick/312727939181?v=info#!/robmulto?ref=mf

http://www.youtube.com/watch?v=XJC1IdKwEHk

The power of emotion + use of channels + viral = campaign success. Let’s see where he goes…. And if it IS some massive company milking us, well…

CUB Campaign Pulled

I shared it with the Melbourne crew last Wednesday when it was live, and by Monday it was pulled. CUB commenting only “the campaign is finished”. TV was removed mid campaign, and online lasted 4 days. PR, however, continues, as the videos are still on YouTube.

See comment on mumbrella here: http://mumbrella.com.au/carlton-draught-ads-are-pulled-again-21110

I personally love it, think it’s great and ticks off the entertainment + viral + free publicity boxes…. Will they get $200K worth of return? Who knows.

Jetstar Dedicates 40% of Budget to Social Media

 This one is self explanatory, but for media agencies slightly scary. If they do it right, many will follow. Still comes down to right offer, right channel, right audience – but it won’t be long before everyone is doing it.

Happy Friday
Jana

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NYC—- Super Bowl 44 ads!!!!! Check out all of the Ads From Super Bowl 44 by Clicking on the Photo Above

NYC—-

Super Bowl 44 ads!!!!!

Check out all of the Ads From Super Bowl 44 by Clicking on the Photo Above

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Top 20 Super Bowl Ads of all time

See the top 20 Super Bowl ads of all time by clicking the link above!

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SapientNitro on the Rise!

SapientNitro is cited as one of Adevertising Age’s “Agencies to Watch” in 2010 and on the lookout for its A-List

(Find out more by clicking the link above)

Way to kick-off 2010!!!

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Allow us to Introduce…….

As of recent here in New York, new faces have been pouring into the SapientNitro Office and have been a huge part of kicking off 2010 with a bang! Some have come to us from down under, far above and just a stone’s throw away. Nevertheless, they’ve been nothing but effervescent to our office spirit here.

It is our pleasure to introduce you all to the newest memebers of the SapientNitro New York Team


Cheers to Everyone and Welcome from all of us here at SapientNitro !!!!

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Merrin McCormick Position: Senior Copywriter Comes to us From: I began my advertising career in Brisbane’s office of DDB before jumping ship to Cummins & Partners, which became CumminsNitro, which became SapientNitro. I worked on brands such as Subway, Foot Locker, Virgin Blue Airlines and Tourism Queensland (co-creating The Best Job in the World with awesome art-directors Cristian Staal & Ralph Barnett). Fun Facts:  I’m interested in bad television, good literature, all films and random facts. I am Australian, and have an accent.

Merrin McCormick

Position: Senior Copywriter

Comes to us From: I began my advertising career in Brisbane’s office of DDB before jumping ship to Cummins & Partners, which became CumminsNitro, which became SapientNitro. I worked on brands such as Subway, Foot Locker, Virgin Blue Airlines and Tourism Queensland (co-creating The Best Job in the World with awesome art-directors Cristian Staal & Ralph Barnett).

Fun Facts:  I’m interested in bad television, good literature, all films and random facts.

I am Australian, and have an accent.

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Kristin Wheatley Position: Account Manager Hometown: Halifax, Nova Scotia, Canada Where did you come to us from? : From Sapient Interactive in LA where I was an account manager for three years working on numerous projects. (also how I was brave enough to move from LA to NYC in the dead of Winter!) Former projects included: HondaJet (Launch), Crystal Cruises (Digital marketing), FOX Boradcasting (24 TV Series) and Virgin Charter Currently Works On: Mars Favorite ad: North American House Hippo See Krisitn’s Favorite Ad here:http://www.youtube.com/watch?v=YLG2JP0P5JE

Kristin Wheatley

Position: Account Manager

Hometown: Halifax, Nova Scotia, Canada

Where did you come to us from? : From Sapient Interactive in LA where I was an account manager for three years working on numerous projects. (also how I was brave enough to move from LA to NYC in the dead of Winter!)

Former projects included: HondaJet (Launch), Crystal Cruises (Digital marketing), FOX Boradcasting (24 TV Series) and Virgin Charter

Currently Works On: Mars

Favorite ad: North American House Hippo

See Krisitn’s Favorite Ad here:http://www.youtube.com/watch?v=YLG2JP0P5JE

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Jeremy Davis Position: Brand Strategist Hometown: Naples, FL Comes to us from: First Yale, then G-whiz in the account management department.  A youth department with Grey back in those days. Then moved on to do strategy at Mr. Youth , a small non-traditional/new media agency located at Chelsea Market. Currently Works on: Dove Chocolate, Hebrew National, Foot Locker & Healthy Choice Favorite Ad: The Original Mountain Dew Ad from 1966; “Mountain Dew: It’ll tickle yore innards” (and we checked, yes that’s the real spelling) (see Jeremy’s favorite ad here) : http://www.youtube.com/watch?v=4xd8fzk8Rlk Point of Interest: ” It may seem indulgent and vapid but, I’m really into the food scene in NYC. From dive bars to Michelin Stars, I’m down for it all. I really enjoy discussing the places I’ve been so come by if you’re ever looking to chat food or drink”

Jeremy Davis

Position: Brand Strategist

Hometown: Naples, FL

Comes to us from: First Yale, then G-whiz in the account management department.  A youth department with Grey back in those days. Then moved on to do strategy at Mr. Youth , a small non-traditional/new media agency located at Chelsea Market.

Currently Works on: Dove Chocolate, Hebrew National, Foot Locker & Healthy Choice

Favorite Ad: The Original Mountain Dew Ad from 1966; “Mountain Dew: It’ll tickle yore innards” (and we checked, yes that’s the real spelling)

(see Jeremy’s favorite ad here) :

http://www.youtube.com/watch?v=4xd8fzk8Rlk

Point of Interest: ” It may seem indulgent and vapid but, I’m really into the food scene in NYC. From dive bars to Michelin Stars, I’m down for it all. I really enjoy discussing the places I’ve been so come by if you’re ever looking to chat food or drink”

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Find out more about Social Media, its importance, and its future!!! Attend in London or  New York!!!!! Register and find out More by clicking the photo above

Find out more about Social Media, its importance, and its future!!!

Attend in London or  New York!!!!!

Register and find out More by clicking the photo above

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new volvo work from sapientnitro shanghai

trés bond!

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10 Events that Changed Marketing: A Look back on the Industry over the past 100 Years—NYC Click on the photo above for more

10 Events that Changed Marketing: A Look back on the Industry over the past 100 Years—NYC

Click on the photo above for more

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NY— American Red Cross Pledges $1M  Relief for Haiti You can text Donations by texting the word ‘Haiti’ to 90999 Find out more about the efforts and how to help by clicking the Red Cross Symbol Above..

NY— American Red Cross Pledges $1M  Relief for Haiti

You can text Donations by texting the word ‘Haiti’ to 90999

Find out more about the efforts and how to help by clicking the Red Cross Symbol Above..

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Response to the Haiti Earthquake by Donating!!!--NY

The Salvation Army is taking immediate action to aid the crisis in Haiti. You can help too! Find out more about the efforts here….

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New Evian Advert - London

A great new advert by Evian…..

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Bump up your Lingo: The Official Social Media/ Mobile Glossary for 2010--NYC
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